My name is John Foster and I founded SHERE in 1989. The concept of ShereCatalyst was launched in 2009. I came from a client-side background where I used outside assistance from marketing, PR and creative agencies. I was never very happy with these agencies and thought I could do a better job. Of course the reality of starting and growing my own agency proved rather more difficult than I imagined! ... And this was in the days of very little competition. Anyway, I got started, calling up ex work colleagues and touting for business. I was fortunate to win a couple of small projects and these led to more. But in the early days this was not enough to cover my financial needs. So I also took part time evening and weekend jobs to make up my income. I kept my overheads to their bare minimum. Find out more here: