Internet Radio Advertising 101

Internet Radio Advertising 101

Online Radio 101:

WHAT THEY ARE: Online radio ads, often referred to as “streaming audio ads,” ARE the ads you hear when listening to a radio station’s digital stream. This is typically at a computer or on a mobile device.
WHAT THEY AREN’T: Online radio ads ARE NOT the ads you hear “over-the-air”. Over-the-air broadcasts are when you listen from a traditional radio player or in your car.
COST EFFECTIVE: Online streams can play different advertisements than the ones heard over-the-air. This presents a unique, low cost opportunity for SMBs to deliver their message, promotion or special offer to a potential new customer for 30 seconds without any clutter or distraction.
Reach: With online radio ads, SMBs can choose exactly how many customers will hear their ad and the times of day their ad will run.
REACHES CUSTOMERS READY TO ACT: A key benefit of online radio ads is that listeners are on their computer or mobile device and are literally a tap or click away from your business. Your potential customers are poised to act immediately when they hear your special offer or promotion; whether that is calling to book an appointment or reservation or looking up store hours and directions.

Advertising with Business Radio costs around £7 per commercial and in some cases covers the cost of making the commercial too! contact us for more details..

 

Source : http://blog.1and1.com/2014/04/16/how-to-boost-your-business-with-online-radio-advertising/#

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